53 YEARS

The Fat Boys Tire & Auto didn’t just want any commercial when they hired Camera Head Media to collaborate on new broadcast and digital spots. This commercial would be different: they wanted the company’s story told with the focus on the profound love of family and employees that has sustained the business through multiple generations.

 

If you think it’s impossible to capture the emotional side of a tire warehouse, you’d be wrong.

 

We worked closely with Fat Boys to truly understand the tire business and what it means to build a legacy on a foundation of integrity. We met some incredible people along the way, and built a commercial series that developed into a unique documentary that will be shared for more generations to come.