THE MAN BEHIND
Owning a Jeep isn’t like owning any other vehicle—it’s a way of life. Through deep story development and extensive location scouting, we created a short film and related commercial spots to reintroduce off-roading in a way that made folks want to ‘get back on the horse,’ but also to connect with customers outside the hard core Jeep life: weekend warriors, outsdoorsmen, and even the grocery getter can benefit from fancy and/or useful Jeep parts.
We wanted to ignite the sense of passion and curiosity that comes from exploring the world in a vehicle that’s built for just that. TNT Customs is on the cutting edge of that passion and curiosity, and capturing it reminded us of why we got in the business in the first place.