Wyoming Lodging & Restaurant Association

PROSTART PROGRAM

It takes a significant creative effort to develop a successful fundraising campaign in the midst of a global pandemic that prevents all traditional methods of filming, but we were not deterred. Instead of capturing new footage to tell the WLRA’s story, we had to make do with existing, in-hand client photographs from past competitions and limited interview capability. The result? A stylized approach that brought the program to life through painstaking animation techniques, creating a rich visual story that that doesn’t feel like Plan B at all. We are motivated by the trickiest creative challenges, and we delivered—making sure money was raised for skilled and enthusiastic workers to enter Wyoming’s growing hospitality workforce.