This project seemed straight forward until we heard the voice of Maddie. One in four children are abused in Wyoming. We shot this video from a case-study perspective to raise awareness on the issue and ultimately give a first hand account of the long-term damage of invoking violence on children and also the process of getting through this ordeal. Recovery if you will.
Wyoming Lodging & Restaurant Association
PROSTART PROGRAM
It takes a significant creative effort to develop a successful fundraising campaign in the midst of a global pandemic that prevents all traditional methods of filming, but we were not deterred. Instead of capturing new footage to tell the WLRA’s story, we had to make do with existing, in-hand client photographs from past competitions and limited interview capability. The result? A stylized approach that brought the program to life through painstaking animation techniques, creating a rich visual story that that doesn’t feel like Plan B at all. We are motivated by the trickiest creative challenges, and we delivered—making sure money was raised for skilled and enthusiastic workers to enter Wyoming’s growing hospitality workforce.